Publications

Writing A Book Doesn’t Make An Entrepreneur

October 17, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) Many entrepreneurs are familiar with the notion of writing a book as a business card. Others of us want to share our subject matter expertise with clients and the business community.  But writing a book does not guarantee personal and professional credibility. Read the entire [...]

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Prepare Your Business For Personal Crisis & Optimal Performance

July 31, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) Making money and delighting our clients while maintaining drive and motivation, difficult enough under normal conditions, becomes much more difficult if we add the impact of a personal or health crisis. And yet, many will have to do so, and those entrepreneurs who are prepared [...]

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Job Matching Programs Lead To Some of the Best Hires Possible

July 10, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) To successfully hire a new employee or promote a current one requires a great amount of experience and even more luck. After spending 15 years hiring at three different companies, I have had my share of successes and failures. One of my worst hires, whom [...]

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Entrepreneur panelists offer similar lessons

July 9, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) What happens when four seasoned entrepreneurs from different Austin incubators come together to discuss entrepreneurship? In short order, the room ignites with energy and excitement, and the rate of idea sharing explodes. I attended such an event this month at a Hispanic Austin Leadership retreat [...]

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Biz Coach is an overused term but good ones are valuable

July 8, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) In the words of my networking colleagues, “There is a business coach on every corner.” It’s impossible to know just how many there are without doing some serious tax return analysis, as coaches represent themselves as many types of service providers. The term business coach [...]

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Sound Strategy Drives More Sales Than Personality

July 7, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) Many entrepreneurs — who need to develop and execute a sales strategy until they have the money to hire others to do so — suffer from erroneous beliefs about sales. Too many think their products and services will sell themselves if they only develop top-notch [...]

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Networking Shouldn’t Be Only Form of Marketing

July 6, 2011
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(reprint of Dag Nybo’s column for the Austin Business Journal) Building a small business entirely through networking is risky. Any type of single-focused business development or marketing plan will be unbalanced and will likely fall apart over the long run. And while referral-based businesses do exist, they usually take many years to perform optimally — [...]

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Priority Management – Why do so many business owners avoid it

May 18, 2011
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This is a reprint of the article that was one in a series that was originally written for and published in the Slaughter Creek Reporter Why do many of us business owners avoid priority management?  Because it’s much easier to go with the flow than it is to make real decisions based on real priorities. [...]

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When Should You Ask For Help With Your Business?

September 8, 2010
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Pulled from Dag Nybo’s Column from the Slaughter Creek Report on August 16, 2010…

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