July 7, 2012
(reprint of Dag Nybo’s column for the Austin Business Journal) Differentiation is critical to a small business. To explore how this concept can work for any business in any industry, I talked with Dan Klopp, owner of a successful Austin-based sign company called Sign Satisfaction. I sought to understand whether the strategies for differentiation that [...]
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July 7, 2012
In our business and personal life, we are already in flight. Let’s consider climbing a bit higher. Staying close to the ground is safe, but will never get us where we want to go. We all have professional decisions to make every day. One of them can be to decide where we will end up [...]

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